September 2025 turned out to be a noteworthy month for Honda Motorcycle & Scooter India (HMSI). While domestic sales showed a slight slowdown, Honda’s export numbers surged impressively, highlighting the growing global demand for its two-wheeler lineup. Let’s break down the numbers, trends, and what this means for Honda in India and abroad.
Honda 2W Sales September 2025
In September 2025, Honda sold a total of 5,68,164 units, which is a 2.65% drop compared to 5,83,633 units in September 2024. However, when compared to August 2025, the month-on-month growth was a healthy 6.23%, up from 5,34,861 units.
This shows that despite challenges in the domestic market, Honda is still managing steady growth overall.
Domestic Sales: Stable But Slightly Soft
- Domestic sales reached 5,05,693 units, down 5.72% YoY from 5,36,391 units in September 2024.
- Despite this dip, Honda retained its position as the second-largest two-wheeler brand in India, with a 24.56% market share, just behind Hero MotoCorp.
- The slight decline is largely due to rising competition, changing customer preferences, and Honda’s strategic focus on boosting exports.
Even with a minor slowdown, models like Honda Activa continue to lead the scooter segment, especially in urban and semi-urban markets.
Honda Two-Wheeler Export Growth — Riding High Globally
The real story of September 2025 was Honda’s exports, which grew 32.24% YoY, from 47,242 units in September 2024 to 62,471 units.
- Exports now account for 11% of Honda’s monthly sales, a significant jump from previous years.
- This growth reflects Honda’s strong push into international markets, particularly in Southeast Asia, Latin America, and Africa.
- Honda’s motorcycles, like the Shine, SP 125, and Unicorn, performed well in export markets thanks to their fuel efficiency, reliability, and affordability.
Scooters & Motorcycles: Segment-Wise Insights
Scooters:
- Honda Activa remains the crown jewel in the scooter segment.
- Its popularity continues in cities and towns where ease of use, mileage, and low maintenance matter most.
Motorcycles:
- Honda’s motorcycles are now increasingly export-focused, with a strong presence in developing countries.
- Fuel-efficient bikes like Shine, SP 125, and Unicorn are helping Honda expand its global footprint.
Year-To-Date Performance (April–September 2025)
Honda’s performance for FY26 so far shows:
- Total sales: 29,91,024 units
- Domestic: 26,79,507 units
- Exports: 3,11,517 units
This clearly demonstrates that exports are becoming a bigger part of Honda’s strategy, helping the brand diversify beyond India
Road Safety & CSR Initiatives
Honda continues to focus on road safety and social responsibility:
- Awareness campaigns were held in 13 cities, including Ahmedabad, Chittorgarh, Rewa, and Balasore.
- These initiatives not only improve road safety but also strengthen Honda’s brand image in communities across India.
Market Trends & Competition
- The Indian two-wheeler industry sold 24.58 lakh units in September 2025, showing 7.85% YoY growth.
- Hero MotoCorp led with 6,47,582 units, while Honda held strong in second place.
- Competitors like TVS, Bajaj, and Royal Enfield also posted strong growth, making the market more competitive than ever.
What’s Next for Honda?
Looking forward, Honda is expected to:
- Launch new models aimed at export markets.
- Expand its electric vehicle (EV) portfolio to match rising demand.
- Strengthen dealership networks in Tier 2 and Tier 3 cities to reach more customers.
- September 2025 was a month of strategy and balance for Honda Two-Wheelers. While domestic sales faced some pressure, the surge in exports and steady month-on-month growth reflects Honda’s resilience and adaptability.
- With a strong lineup of scooters and motorcycles, global expansion plans, and commitment to road safety, Honda is well-positioned to maintain its leadership in the Indian market while growing its presence internationally.
- For riders and enthusiasts, this means more options, better technology, and a brand that’s steadily evolving to meet modern mobility needs.